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Inside the Hive
Bee Collaborative | Strategic Marketing for Growth
Home
CMO Services
Reviews & Testimonials
About
Contact
Inside the Hive
Home
CMO Services
Reviews & Testimonials
About
Contact
Inside the Hive
Why Challenger Retail Brands Partner with Retail Marketing Strategy Consultants
Renae Scott 6/10/25 Renae Scott 6/10/25

Why Challenger Retail Brands Partner with Retail Marketing Strategy Consultants

Why small retail brands need outside expertise to grow like challenger brands — and how a retail marketing strategy consultant can help them win.

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The Power of Category Creation: Lessons from Challenger Brands
Renae Scott 6/4/25 Renae Scott 6/4/25

The Power of Category Creation: Lessons from Challenger Brands

This blog explores why challenger brands win by creating new categories, not just competing — and what this mindset shift means for CEOs of growing businesses.

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What a Challenger Brand IS   (and is NOT)
Renae Scott 6/2/25 Renae Scott 6/2/25

What a Challenger Brand IS (and is NOT)

This blog dives into what a challenger brand is — and what it’s not — and why the challenger mindset matters now more than ever for growth-minded CEOs.

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Case Study: Greatness Wins vs. Lululemon – A Challenger Brand Strategy
Renae Scott 6/2/25 Renae Scott 6/2/25

Case Study: Greatness Wins vs. Lululemon – A Challenger Brand Strategy

A strategic breakdown of how Greatness Wins is carving out space in a category dominated by Lululemon and what CEOs can learn from their disciplined challenger brand mindset.

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The Loyalty Illusion: What Retail CEOs Need to Know About Repeat Customers in 2025
Renae Scott 5/27/25 Renae Scott 5/27/25

The Loyalty Illusion: What Retail CEOs Need to Know About Repeat Customers in 2025

Loyalty isn’t what it used to be. Learn what’s driving repeat purchase behavior today and how retail CEOs can create stronger, more lasting customer relationships.

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How to Audit Your Marketing Without Wasting Time (or Losing Sleep)
Renae Scott 5/22/25 Renae Scott 5/22/25

How to Audit Your Marketing Without Wasting Time (or Losing Sleep)

Learn how small retail CEOs can quickly audit their marketing strategy to find misalignments, reduce wasted spend, and refocus on real growth.

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Your Strategy Is a Living Thing — Treat It That Way
Renae Scott 5/6/25 Renae Scott 5/6/25

Your Strategy Is a Living Thing — Treat It That Way

Strategy isn’t something you build once and forget. The strongest brands treat their strategy like a living thing — adjusting, adapting, and staying focused on the real goal even when plans change. In this post, we explore why flexibility is the new secret weapon for growth.

Photo by Wolfgang Hasselmann on Unsplash

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Welcome to Inside the Hive: Why Small Retailers Deserve Big Marketing Support
Renae Scott 4/23/25 Renae Scott 4/23/25

Welcome to Inside the Hive: Why Small Retailers Deserve Big Marketing Support

Most small retailers skip the strategy—and pay for it later. In our first Inside the Hive post, learn why strategic marketing for retail is the game-changer your business deserves.

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