About Bee Collaborative | Building Smarter Paths to Growth
Bee Collaborative was built on a simple belief:
Our Story
Small and mid-sized retail and consumer-facing businesses deserve marketing leadership that’s steady, strategic, and truly connected to the work they do.
Renae Scott founded Bee Collaborative in 2022 after spending over two decades working inside marketing teams, leading departments, and helping businesses grow through both easy seasons and hard ones.
Over the years, she saw too many businesses struggling — not because they lacked good ideas, but because they didn’t have the right person guiding their marketing decisions.
That’s why Bee Collaborative exists today.
Not to add more noise. Not to throw more tactics at a wall. But to stand quietly beside companies, helping them find a better way to grow.
Why We’re Here
There’s no shortage of marketing tools or channels. What’s missing for most businesses isn’t effort.
It’s focus.
We started Bee Collaborative to fill that gap. To offer real marketing leadership — the kind that asks better questions, sets clear priorities, and moves the work closer to where the business actually wants to go.
When marketing gets complicated, it’s easy to lose sight of what matters. We help pull that focus back.
How We Work
We don't believe in fixed packages or one-size-fits-all strategies.
Every client brings their own story, their own market, their own pace. So we begin simply: by listening. We learn where you are, where you hope to be, and what’s standing in the way.
Then we work with you to set clear marketing goals — goals that tie back to your business, not just your marketing department.
From there, we lead the process carefully:
Helping your team focus their energy where it matters
Building plans that are simple to understand and practical to execute
Making sure marketing stays connected to real business results, not just busyness
Our job isn’t to take over. It’s to help you lead your marketing better — with more clarity, more confidence, and a real sense of direction.
Our Vision
To empower small retail businesses with strategic marketing expertise, driving growth and leveling the playing field with data-driven leadership.
Our Mission
Our mission is to simplify marketing for retail businesses with personalized, data-driven strategies that deliver measurable growth.
It Started With a Catalogue & Curiosity
Ever since Renae was a little girl collecting rocks along the shores of Lake Michigan and selling them on a dead-end street in northwest Indiana, she’s had a natural curiosity—and a passion for discovering and sharing value in the world around her.
Around that same age, when the holiday catalogs from JCPenney, Sears, and Toys "R" Us arrived, she would circle her wish list items with anticipation and dreaming not just of gifts, but of possibilities.
That early love for exploring, curating, and connecting desires with opportunities laid the foundation for what would become a lifelong career in marketing.
Renae began her professional journey at Victoria’s Secret, where she spent 16 years honing her skills and mastering the art of brand storytelling. She thrived on crafting best-in-class marketing touchpoints that connected with customers on a deep, emotional level.
Today, she brings that same passion and experience to Bee Collaborative LLC, the strategic marketing consultancy she founded.
Her purpose is simple: to help small businesses grow by uncovering what makes them truly special—and building a marketing strategy that reflects it. Renae believes every business has a story worth telling and value worth sharing. Her mission is to help entrepreneurs do just that, creating a more vibrant, diverse, and successful marketplace in the process.
Meet the Team
Renae Scott,
Founder & CEO
Renae Scott started her marketing career at a time when strategies were simpler, but the need for good leadership was the same.
Over the past 20+ years, she worked inside large retail brands, consumer businesses, and family-run retailers — seeing up close how easily marketing can drift off course without someone at the wheel.
She founded Bee Collaborative to offer that steady hand — to the companies who need it most.
Her work is grounded in experience, shaped by the realities of running marketing teams day after day, and guided by the belief that marketing should always serve the bigger story of a business, not distract from it.
Gracie,
Director of Pawsitivity
Work matters. So does the way we do it.
That’s why at Bee Collaborative, we believe in making space for real life too.
Gracie, our "Director of Pawsitivity," reminds us every day that sometimes stepping back, taking a breath, and finding a lighter moment can make the next step clearer.
We carry that same spirit into our work with clients — steady, thoughtful, and rooted in real connection.
What’s in a Name
When Renae set out to name her business, she knew one word had to be part of it: Collaborative. That word captured her entire approach: working alongside clients, building solutions together, and creating momentum through shared purpose.
She explored countless combinations and domain names, returning again and again to Be Collaborative. It felt right. But the domain? Out of reach.
That’s when something clicked.
As a flower gardening enthusiast, Renae had always admired bees—their beauty, their role in nature, and most of all, the way they collaborate. Bees that work together produce more honey than those working alone. They thrive through connection, coordination, and shared effort. Just like great marketing.
And just like that, Bee Collaborative was born.
It’s more than a name. It’s a belief: that when people work together with intention and heart, they create something far sweeter than they could on their own.
What We Believe
We believe that good marketing leadership means
Asking hard questions when it would be easier to say yes.
Building strategies that fit real businesses, not just big trends.
Staying focused when everyone else is chasing shiny objects.
Leading teams with clarity, not pressure.
Measuring success by impact, not noise.
Marketing should feel like it belongs — like a natural part of growing your business, not a constant burden.
What Clients Can Expect
When you work with Bee Collaborative, you don’t get a list of deliverables.
You get a partner who thinks about your business like you do — carefully, seriously, with a real respect for your goals and the challenges you face.
You can expect
Straight answers
Clear plans
Steady leadership
Real alignment with your business priorities
What Our Clients Say
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"When we first sat down with Renae, we didn’t need another campaign. We needed to make sense of everything already in motion. She helped us slow down, sort through it, and find a way to build marketing around where we were actually trying to go."
Founder, Apparel Brand
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"You can work with a lot of agencies and never once feel like they really understand your business. Working with Bee Collaborative felt different. There was a patience to it — and an honesty — that helped us see things we’d been missing for a long time."
Head of Marketing, eCommerce Company
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"The work Bee Collaborative did with us wasn’t loud. It wasn’t flashy. It was thoughtful, focused, and it gave us back something we hadn’t had in a while — a clear sense of where we were going."
Co-Founder, Consumer Goods Retailer
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"Marketing always felt heavier than it needed to. Bee Collaborative helped us rebuild it so it made sense again. For the first time in years, we had a plan that felt steady enough to trust."
VP of Operations, Regional Retailer
Frequently Asked Questions (FAQs):
Here are some of the most common questions we receive about our services and how we work. If you don’t see your question here, feel free to reach out!
What is a Fractional CMO, and how can it benefit my business?
A Fractional CMO provides the strategic leadership of a Chief Marketing Officer without the full-time commitment. This allows businesses to access high-level expertise and leadership without the costs associated with hiring a full-time CMO.
What can I expect from the 90-Day Marketing Assessment?
The 90-Day Marketing Assessment is a thorough evaluation of your business goals and current marketing efforts. We provide a report with actionable insights and recommendations, followed by an in-person review.
How does Bee Collaborative differ from a traditional marketing agency?
Bee Collaborative focuses on high-level marketing strategy and leadership. We don’t just execute campaigns—we develop a data-driven marketing strategy that aligns with your business goals and helps you grow sustainably.
Let’s Talk
If your business is ready for a marketing partner who leads with care, focus, and experience, we’re ready to meet you.
Let’s find a path that fits your business and builds something better for the future.