90-Day
Marketing Assessment | Bee Collaborative
Strategic clarity, not just a new to-do list.
When marketing starts to feel like motion without direction, it’s time to step back and ask better questions.
Our 90-Day Marketing Assessment isn’t a blueprint for your next campaign. It’s a guided evaluation of what’s really working, what isn’t, and why your marketing may be falling out of step with your business goals. This isn’t theory — it’s a CMO-led reset grounded in data, context, and deep retail and B2C experience.
If your team is busy but your results are flat, this is where we start.
What Is a 90-Day Marketing Assessment?
Think of this as a three-month deep dive into your current marketing function — led by a seasoned marketing executive. We don’t throw templates at your team. We sit down, review what’s in play, and help you make sense of it.
Over the course of 90 days, we assess:
Your current marketing goals and whether they support your business priorities
The structure and performance of your internal marketing team (if you have one)
Campaign effectiveness, including channel selection, messaging, and conversion
Budget allocation and opportunities to reduce waste
KPI alignment and reporting gaps
Customer journey alignment — especially in retail and B2C environments
You’ll leave with a clear view of where you are, where the friction points lie, and what to do next — no guesswork, no recycled advice.
Why 90 Days?
Because anything less is surface-level. And anything more, without clear focus, often turns into noise.
Our 90-day format gives just enough time to:
Understand your marketing in a real-world context
Dig into performance data and operational habits
Uncover blind spots and missed opportunities
Build a short-term action plan aligned to long-term growth
This isn’t a sprint — it’s a reset built to last.
Who This Is For
This assessment is best for:
Retail and consumer brands who feel their marketing has drifted off-course
Business owners unsure if their team is focused on the right things
Marketing leaders looking for strategic backup, not more execution checklists
Companies with internal marketing efforts already in place — but without clear direction
Whether you have a growing team or you're leading the charge solo, we work alongside you to uncover what’s slowing growth and how to clear the path forward.
What You’ll Walk Away With
At the end of 90 days, you won’t be holding a pretty presentation.
You’ll have:
A clear-eyed summary of your marketing’s strengths, gaps, and misalignments
Straightforward recommendations — no fluff, no padded deliverables
A scorecard to track real improvements
Optional next steps if you want to keep moving forward together
Our goal isn’t to overwhelm your team. It gives you a steady framework to lead marketing with more clarity, confidence, and alignment.
Built for Retail and Consumer Brands
We’ve seen firsthand how easy it is for marketing to drift in B2C environments, especially with fast trends, shifting customer behaviors, and limited in-house leadership.
Our 90-Day Marketing Assessment is designed to work inside real businesses, not just on whiteboards. It’s grounded in years of brand-side experience and built for retail teams navigating real-world growth.
Ready to See What’s Really Going On?
If you’ve been investing in marketing but still feel unsure what it’s doing for your business — this is where clarity begins.
Let’s take a look under the hood together.
FAQS
1. What’s the difference between this and a typical marketing audit?
Most marketing audits give you a checklist of what’s broken. We go further. This is a CMO-led review that looks at your marketing in the context of your business goals. We care less about surface-level metrics and more about whether your strategy is actually moving your business forward.
2. Will you be working directly with our team during the 90 days?
Yes. We’re not handing you a report and walking away. We’ll meet with your team, review what’s in motion, ask smart questions, and collaborate as we go. This isn’t a vendor relationship — it’s a working partnership.
3. What kind of businesses is this really for?
It’s best suited for small to mid-sized retail and B2C businesses that already have some marketing activity in place — whether that’s a team, an agency, or even just a handful of running campaigns — but are unsure if those efforts are actually paying off.
4. What happens at the end of the 90 days?
You’ll get a full picture of where things stand, what’s working, what’s not, and where to focus next. We’ll also give you a short list of actionable recommendations — things your team can act on right away. If it makes sense to keep working together, we’ll talk about what that looks like. If not, you’ll still walk away with a clearer plan than when you started.
5. Do you look at paid ads, SEO, email, and social — or just strategy?
We look at all of it, but always through a strategic lens. We’re not just reviewing channels in isolation — we’re asking how they connect, where the gaps are, and whether the mix supports your goals. Execution matters, but only if it’s serving the right strategy.
6. We already have a marketing agency. Can this still help?
Absolutely. Many of our clients work with agencies. This assessment isn’t about replacing anyone — it’s about giving you clarity as a business leader. We help you ask the right questions, evaluate whether the current efforts are aligned, and find areas where things might need to shift.
7. Is this really worth it if we’re on a tight budget?
If your budget is tight, that’s exactly why this matters. Misaligned marketing spends more than it earns. This assessment helps you stop guessing, tighten your focus, and avoid wasting resources on what’s not working.
8. How long before we start seeing clarity or progress?
Most clients begin seeing clear insights by the end of the first 30 days. Full findings come together over the 90-day window, but we keep communication open the whole way. If something important shows up early, we don’t sit on it — we talk through it and help you move forward, step by step.